NFRC (National Federation of Roofing Contractors) launched its new logo at Ecobuild 2018.
The UK’s largest roofing trade association explained that its members can use the logo once they have passed the NFRC’s strict Code of Conduct and standards of quality. As such, the association says it is a powerful mark of approval which singles out NFRC members as trustworthy, dependable and reliable roofing contractors to their customers.
Amanda Brackey, Head of Marketing and Communications, who led the rebranding initiative in consultation with NFRC stakeholders, explained that the result is a modern design which reflects the aspirations of NFRC and the sector: “Our logo is the most important element of our identity and is prized by our members.
“NFRC has been promoting contractors and championing best practice in our industry for more than 125 years. While we need to retain its history and long-established reputation for improving quality, safety and skills, we want to be identified as genuinely progressive and inspiring.”
NFRC also explained it has a strategy for growth, with services in areas like accreditation, recruitment, skills development and digital knowledge sharing being key areas for future development.
James Talman, NFRC Chief Executive, explained: “The roofing industry is changing fast. New technology and new ways of working are having a huge impact; so are big challenges around skills, materials and legislation. What never changes is the demand for quality. This rebrand reflects our key credentials for raising standards, delivering great service, sharing expertise, supporting the industry and looking to the future.”
A roll-out of the new branding to NFRC members will start on 2nd April 2018.