Supplier of construction materials YBS Insulation has been accepted to have the ‘Made in Britain’ marque – originally dreamt up by Denver Hewlett, CEO of Stoves to help consumers and specifiers identify products made in this country.
It is, presently, the only official mark for British manufacturers and is registered with UKIPO across 30 product classes.
Simon Sharkey, YBS Managing Director, explains the importance of being a member of MiB: “We joined the scheme in November 2018 and it has been a key differential over our competitors. This allows us to be more flexible and provides better control over our manufacturing process. It also means we can drive product development.”
Visibly, membership gives the manufacturer licence to use the distinctive marque, which has been made available in multiple version and file types so designers can use it across packaging, in print, on products and in social media. Members all receive a Marque Guidelines Handbook explaining how to make the logo look correct across hundreds of different applications.
By coming under the umbrella of the collective marque, YBS has been able to grow its business through accessing the MiB Directory of 1000+ fellow members to find new buyers, suppliers and procurement solutions. Other benefits include member workshops where companies network, learn from each other and from experts in marketing and sales.