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New Cedral Select Professional initiative set to raise standards

by Jennie Ward

Cedral is looking to raise the bar for UK installers and provide homeowners with the level of service they deserve following the launch of its new Cedral Select Professional scheme.

Lisa Grosse, Cedral’s brand and customer journey manager.

Cedral, a leading manufacturer of fibre cement facades and roof slates, has launched Cedral Select Professional, a new initiative which it says will establish the highest service standards in the sector, while helping to connect homeowners with the right installers. 

Cedral says trained installers need to demonstrate a high level of skill, safety and a proven track record of customer care, and in return, they will receive marketing support, product training and installation tips from one of the biggest names in the building products sector. Cedral Select Professional installers will also benefit from loyalty programme incentives.

There are two levels of Cedral Select Professional, and businesses can opt to become Members or Partners. Cedral says that whilst both levels receive technical support, training and gain accreditation from Cedral, Partners benefit from pre-qualified quote requests from customers via an online portal and exclusive sales toolkits. 

Lisa Grosse, Cedral’s brand and customer journey manager, said: “We’ve worked hard over recent months, talking to installers and customers alike about how we can improve the experience for all parties. While customers wanted confidence when appointing a reliable, knowledgeable and experienced installer; roofing and cladding contractors expressed a need for even better marketing and technical support. We think with Cedral Select Professional, we’ve got that balance right, with more happy customers and profitable installers at the end of projects!

“Life is tough enough at the moment for the building trade and we want to be a supportive partner to installers grappling with the challenges of running a stressful business.

“The big idea behind Cedral Select Professional is that we handle the initial customer engagement and ball park pricing, leaving the installer to do what they do best – provide detailed quotes and install the roof slates or cladding planks! So far, installers who have signed up love this new way of working and we think this will really take off in 2022.”

Cedral says becoming a Cedral Select Professional is simple. Following an initial installer assessment, including legal checks, comprehensive product training is provided. Once a technical validation is completed on a recent job site to confirm the applicant’s ability to install Cedral products, you’re up and running as a Cedral Select Professional. To maintain quality standards, Cedral points out regular project evaluations are undertaken, giving prospective customers continued confidence in the scheme and installers supportive advice on any areas of their service that may need attention.

To find out more about becoming a Cedral Select Professional, please email: admin.uk@cedral.select

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