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Home Roofing Russell Roof Tiles invests in merchant support

Russell Roof Tiles invests in merchant support

by Jennie Ward

Roof tile manufacturer Russell Roof Tiles has invested in a host of new merchandise and marketing material to support merchants who sell instore or online, at a time when the market is tough for many merchants.

The merchant industry saw a slowdown in 2019 according to a recent report by the Builders Merchants Federation, experiencing a 0.8% decrease compared to the previous year.

Russell Roof Tiles has supplied a huge number of independent and group merchant businesses for more than 50 years, supporting them in their day to day work and in securing sales.

This new marketing collateral has been specially designed to provide online and in-store advice and support on achieving a long-lasting roofing solution. It includes information on various pitched roofing products, as well as technical information such as size, weight and best accessories to match different tiles and specifications.

Merchants can benefit from Russell Roof Tiles’ easy to use online tools, such as the Tile Estimator, which helps customers find out how many tiles are needed for a project in just two minutes.

The Online Fixing Specification also pulls together topographical information on the exact location of the project, with the wind calculation parameters, using the latest software, making it a simple task to ensure that the specification fully complies with all the latest standards.

Russell Roof Tiles says this material will be pivotal in helping merchants get hold of information quickly, ensuring they are providing their customers, who rely on merchants’ expertise, with the best professional advice and added service value during a difficult period of trading.

One merchant who has already benefitted from Russell Roof Tiles’ support is MKM Building Supplies, one of the UK’s largest independent builders’ merchants, with over 60 branches across England and Scotland.

Gordon Simmons, Assistant Branch Manager at MKM Building Supplies, said: “We are very glad to be onboard with Russell Roof Tiles and they have always been very supportive to us. The team has helped us out and backed us when needed, while we bring Russell Roof Tiles’ products to the market within our area.”

Andrew Hayward, Managing Director at Russell Roof Tiles, added: “At Russell Roof Tiles, we have always been dedicated to supporting merchants and we continually look at ways in which we can improve our service. Our expert team is always on hand to offer advice when required and we have introduced a number of new assets over the years to help merchants.

“Our latest investment has ensured that merchants will benefit from free, easy to use marketing material, which will in turn help them with their purchasing decisions, support them in their day to day roles, and enable them to offer professional advice to customers.”

Russell Roof Tiles is a leading independent pitched roof tile manufacturer supplying products for housebuilders and high-profile social housing and commercial projects. The company produces thousands of tiles every week that are used on roofs across the UK.

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